Responsibility: Logo design, UX, Web Design, Art Direction.
An award winning project for LEGO - the movie. We got the assignment to create a solution on how to prolong the engagement of LEGO - the movie.
We built a website called The Awesome Alliance. The visitor could sign up to become an awesomeally, and had to complete 6 missions.
Each mission had to be created, photographed in the real world and then uploaded and tagged via Facebook or Instagram. The team with the most votes could win a weekly or monthly prize.